I've just read the new report from Accenture - 'Leadership in Customer Service: New Expectations, New Experiences'. The report is an impressive global survey of e-Government, in which Accenture make the case for a new vision of government service delivery.
The report is 108 pages long, so I won't try and cover it in depth here, but here are a few highlights.
I found the country case studies particularly interesting. I always saw the UK as quite advanced in e-Government, but according to Accenture's criteria the UK is merely a 'follower' (as opposed to 'trendsetter' or a 'challenger'). Canada leads the way in overall maturity of service delivery, followed by the United States and Denmark.
I was also intrigued by the 'telephone paradox', a term coined to describe the finding that, although the telephone is the most popular channel for accessing government services, it is consistently ranked by citizens as the least easy channel to use.
The 'telephone paradox' suggests that useability isn't the major issue when it comes to moving people from the telephone to channels like the web. However, we should seek to replicate some of the benefits that people see in using the phone in the way that we deliver services online.
Obviously it's hard to replicate, in a web interface, the responsiveness of talking to a human being over the telephone. But others perceived benefits of using the phone - such as dealing with an identifiable, named individual - could be replicated through good CRM.
According to the report Canada has also been experimenting with combining web and phone with call-back features on line - thus combining web and phone. I've tried this with websites n the commercial sector with some success; an instant response from a customer service advisor gives a great impression and combined with a good website provides a powerful customer service tool.
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