A useful article on search log analysis from Lou Rosenfeld (known for his popular 'polar bear' O'reilly book on Information Architecture).
The queries that users type into the search box on your intranet or internet site are a valuable source of information - telling you what your users are looking for and what they find hard to locate by browsing.
Among other things, Rosenfeld's article discusses how search log analysis can be used to identify 'best bets' - a real quick win for improving search results (and an in-built feature of the SharePoint search).
If this technique is old news for you there is also an interesting discussion of the 'long tail' of lesser searched terms.
MondoSoft provide an application known as the BehaviourTracker, which analyses search logs for their own search product (MondoSearch). BehaviourTracker also works with products like SharePoint.
A slightly cruder approach for SharePoint owners is to analyse the IIS logs from a SharePoint Portal for page requests for the search page.
Full article: http://louisrosenfeld.com/home/bloug_archive/000382.html
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Posted by: ellaela-cg | December 23, 2008 at 12:58 AM