Yesterday the Society of Public Information Networks (SPIN) held a conference centred around the subject of Local Authority websites.
I co-delivered a speech with Lindsay Ould (London Borough of Lewisham) on how to ensure that user need and business objectives are at the core of your site design and customer experience.
The conference was entitled 'Useful, usable, used' and was attended by around 100 people from local government, community sector and other public services. The audience was mainly made up IT Managers, Corporate and Customer Services Policy Officers,e-Government Development Officers; and website practitioners.
A number of interesting themes emerged from the day:
- A few speakers argued, convincingly, that you can achieve a good customer experience without big investments in technology.
- In particular the need for a Content Management System was questioned by website managers that had performed well in the SOCITM Better Connected Survey. 'You can have a content management system without content management technology' was one comment.
- The need for e-Government to become part of a broader customer service agenda was also a strong theme, argued for by me and a number of other speakers.
I was encouraged by the strong emphasis on good content and service delivery, rather than the technology that enables it. I also liked the practical edge to many of the speakers comments - for example, the obvious, but important, insight that if you are going to improve access to a service by making it available online you'd better have the staff to cope with the increased uptake!
I hope that some of these laudibly pragmatic attitudes don't turn into a further lowering of horizons of what can be achieved in e-Government.
Other highlights were Stella Dextre Clarke and Sheila Apicella presenting on the newly released Integrated Public Sector Vocabulary (IPSV, pronounced ips-vee) - a merger of the GCL, LGCL and Seemless vocabularies.
You can implement it instead of LGCL and GCL right now. Take a look at IPSV here.
I'll post a link to the presentations when they appear online.
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